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Preisdifferenzierung als Instrument eines Kapazitätsmanagement
Faßnacht, Martin - In: Kapazitätsmanagement in Dienstleistungsunternehmungen …, (pp. 137-152). 1997
Persistent link: https://www.econbiz.de/10001299135
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The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian; Lauer, Karin; Vomberg, Arnd - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
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Kann Kundenzufriedenheit negative Reaktionen auf Preiserhöhungen abschwächen? : Eine Untersuchung zur moderierenden Rolle von Kundenzufriedenheit bei Preisanstiegen
Homburg, Christian; Koschate, Nicole - In: Die Betriebswirtschaft : DBW 63 (2003) 6, pp. 619-634
Persistent link: https://www.econbiz.de/10001838808
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Kann Kundenzufriedenheit negative Reaktionen auf Preiserhöhungen abschwächen?
Homburg, Christian; Koschate, Nicole - 2003
Persistent link: https://www.econbiz.de/10002450249
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Sales excellence : systematic sales management
Homburg, Christian; Schäfer, Heiko; Schneider, Janna - 2012 - Softcover reprint
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This book considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few...
Persistent link: https://www.econbiz.de/10009628196
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Preismanagement auf B2B-Märkten: Zentrale Entscheidungsfelder und Erfolgsfaktoren
Homburg, Christian; Totzek, Dirk - In: Preismanagement auf Business-to-Business Märkten : …, (pp. 13-69). 2011
Persistent link: https://www.econbiz.de/10008905660
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How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian; Jensen, Ove; Hahn, Alexander - In: Journal of marketing 76 (2012) 5, pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian; Totzek, Dirk; Krämer, Melanie - In: Journal of business research : JBR 67 (2014) 6, pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian; Allmann, Jan; Klarmann, Martin - In: Journal of business research : JBR 67 (2014) 8, pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260