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~subject:"Preismanagement"
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Preismanagement
Konsumentenverhalten
79,051
Consumer behaviour
78,619
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9,376
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Janssen, Maarten C. W.
20
Courty, Pascal
18
Spann, Martin
18
Usman, Osly
18
Monroe, Kent B.
14
Diller, Hermann
13
Jiang, Baojun
13
Chen, Haipeng
12
Snir, Avichai
12
Bergemann, Dirk
11
Chen, Ying-Ju
11
Matsushima, Noriaki
11
Roth, Stefan
11
Rudanko, Leena
11
Shelegia, Sandro
11
Trachter, Nicholas
11
Grewal, Dhruv
10
Herrmann, Andreas
10
Inderst, Roman
10
Kaplan, Greg
10
Mattila, Anna S.
10
Menzio, Guido
10
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10
Zhou, Jidong
10
Bertini, Marco
9
Kukar-Kinney, Monika
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Levy, Daniel C.
9
Natter, Martin
9
Clerides, Sofronis
8
Gijsbrechts, Els
8
Huber, Frank
8
Obradovits, Martin
8
Rhodes, Andrew
8
Robbert, Thomas
8
Skiera, Bernd
8
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8
Wang, Ruxian
8
Wilson, Christopher
8
Zeithammer, Robert
8
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7
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Edward Elgar Publishing
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Eric Cuvillier <Firma>
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European Pricing and Marketing Conference
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Gesellschaft zur Erforschung des Markenwesens
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Telecommunications Society
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Logos Verlag Berlin
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Markendialog <17., 2013, Berlin>
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1
Verlag Dr. Kovač
1
Walter de Gruyter GmbH & Co. KG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of revenue and pricing management
73
Management science : journal of the Institute for Operations Research and the Management Sciences
72
Journal of retailing and consumer services
68
Journal of business research : JBR
60
European journal of operational research : EJOR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
International journal of industrial organization
38
Journal of retailing
35
International journal of production economics
32
The journal of product & brand management
31
Manufacturing & service operations management : M & SOM
30
Operations research
30
Journal of marketing
24
Discussion papers / CEPR
23
International journal of hospitality management
21
International journal of production research
21
Information systems research : ISR
20
Omega : the international journal of management science
19
Production and operations management : an international journal of the Production and Operations Management Society
18
Discussion paper / Centre for Economic Policy Research
16
Economics letters
16
Transportation research / E : an international journal
16
Journal of economics & management strategy : JEMS
15
Journal of the Academy of Marketing Science
15
NBER Working Paper
15
NBER working paper series
15
European journal of marketing : EJM
14
Journal of air transport management
14
Journal of marketing research : JMR
14
Production and operations management : the flagship research journal of the Production and Operations Management Society
14
Working paper / National Bureau of Economic Research, Inc.
14
Applied economics
13
CESifo working papers
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing letters : a journal of research in marketing
13
Psychology & marketing
13
Quantitative marketing and economics : QME
13
Discussion paper
12
Discussion paper / Tinbergen Institute
12
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ECONIS (ZBW)
2,945
EconStor
7
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1
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1
Factors influencing purchase intention of store brands in organised
fashion
retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
2
Pricing policies that protect your
brand
: how to prevent unauthorized discounting
Israeli, Ayelet
;
Zelek, Eugene F. <Jr.>
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10012288872
Saved in:
3
The role of culture for pricing luxury
fashion
brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
4
Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
5
In search of the best bundle : hill-climbing consumers and the microdynamics of consumer choice
Kuhn, Peter Joseph
- In:
Pacific economic review
1
(
1996
)
3
,
pp. 191-214
Persistent link: https://www.econbiz.de/10001242720
Saved in:
6
Assessing the impact of price promotions on consumer response to online stockouts
Peinkofer, Simone T.
;
Esper, Terry L.
;
Smith, Ronn J.
; …
- In:
Journal of business logistics : JBL
36
(
2015
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10011482430
Saved in:
7
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
8
When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.
;
Tripathi, Sanjeev
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
Saved in:
9
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
10
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
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