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~subject:"Preismanagement"
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Preismanagement
China
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28
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Srinivasan, Kannan
10
Wang, Xin
6
Jiang, Baojun
4
Desai, Preyas
2
Jerath, Kinshuk
2
Ma, Liye
2
Ni, Jian
2
Park, Young-Hoon
2
Chen, Kanglin
1
Chen, Ying-Ju
1
Cho, Soo-haeng
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He, Qiao-Chu
1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
2
Handbook of pricing research in marketing
1
International journal of electronic marketing and retailing : IJEMR
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Johnson School Research Paper Series
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ECONIS (ZBW)
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1
Multiple market entry, cost signalling and entry deterrence
Srinivasan, Kannan
- In:
Management science : journal of the Institute for …
37
(
1991
)
12
,
pp. 1539-1555
Persistent link: https://www.econbiz.de/10001120201
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2
Newsvendor mergers
Cho, Soo-haeng
;
Wang, Xin
- In:
Management science : journal of the Institute for …
63
(
2017
)
2
,
pp. 298-316
Persistent link: https://www.econbiz.de/10011646455
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3
Transparency of behavior-based pricing
Li, Xi
;
Li, Jiaoyang
;
Wang, Xin
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 78-99
Persistent link: https://www.econbiz.de/10012177906
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4
How do external reference prices influence online gift giving?
Oh, Yun Kyung
;
Hu, Ye
;
Wang, Xin
;
Robinson, William Thomas
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 359-371
Persistent link: https://www.econbiz.de/10010394747
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5
Online and name-your-own-price auctions : a literature review
Park, Young-Hoon
;
Wang, Xin
- In:
Handbook of pricing research in marketing
,
(pp. 419-434)
.
2009
Persistent link: https://www.econbiz.de/10003819756
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6
Demand signalling under unobservable effort in franchising : linear and nonlinear price contracts
Desai, Preyas
;
Srinivasan, Kannan
-
1994
-
Rev
Persistent link: https://www.econbiz.de/10000893036
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7
Aggregate versus product-specific pricing : implications for franchise and traditional channels
Desai, Preyas
;
Srinivasan, Kannan
-
1994
Persistent link: https://www.econbiz.de/10000896530
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8
Freemium as an optimal strategy for market dominant firms
Shi, Zijun
;
Zhang, Kaifu
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 150-169
Persistent link: https://www.econbiz.de/10011999562
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9
Pricing and persuasive advertising in a differentiated market
Jiang, Baojun
;
Srinivasan, Kannan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
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10
A "position paradox" in sponsored search auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 612-627
Persistent link: https://www.econbiz.de/10009299502
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