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Price promotions : limiting competitive encroachment
Lal, Rajiv - In: Marketing science : the marketing journal of the … 9 (1990) 3, pp. 247-262
Persistent link: https://www.econbiz.de/10001093003
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Exclusive dealing and price promotions
Lal, Rajiv - In: The journal of business : B 69 (1996) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10001198029
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Retail pricing and advertising strategies
Lal, Rajiv - In: The journal of business : B 67 (1994) 3, pp. 345-370
Persistent link: https://www.econbiz.de/10001167695
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The effects of brand loyalty on competitive price promotional strategies
Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 36 (1990) 3, pp. 276-304
Persistent link: https://www.econbiz.de/10001084597