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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
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Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar; Martos-Partal, Mercedes; … - In: Psychology & marketing 31 (2014) 2, pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
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Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar; Martos-Partal, Mercedes - In: Journal of business economics and management 15 (2014) 5, pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
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Why do SMEs switch suppliers?
López-Jáuregui, Angel; Martos-Partal, Mercedes; … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1463-1474
Persistent link: https://www.econbiz.de/10013401735