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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
33
Konsumentenverhalten
32
Einzelhandel
27
Retail trade
25
Deutschland
15
Germany
15
Theorie
14
Theory
14
Pricing strategy
12
Einzelhandelspreis
10
Retail price
10
Beziehungsmarketing
9
Relationship marketing
9
Retailing
8
Category Management
7
Category management
7
Distribution channel
7
Handel
7
Vertriebsweg
7
Handelsmarketing
6
Lieferantenmanagement
6
Retail assortment
6
Sortiment
6
Supplier relationship management
6
Customer satisfaction
5
Kundenzufriedenheit
5
Market research
5
Marktforschung
5
Perception
5
Retail marketing
5
Trade
5
Wahrnehmung
5
Brand image
4
Corporate reputation
4
Firmenimage
4
Handelsmanagement
4
Markenimage
4
Multi-channel
4
Online retailing
4
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Undetermined
5
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1
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Article
10
Book / Working Paper
3
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Article in journal
9
Aufsatz in Zeitschrift
9
Graue Literatur
2
Non-commercial literature
2
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1
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1
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1
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Language
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English
7
German
6
Author
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Zielke, Stephan
13
Müller-Hagedorn, Lothar
2
Bertrandie, Laura
1
Bizer, Kilian
1
Coutelle-Brillet, Patricia
1
Diallo, Mbaye Fall
1
Himbert, Lena
1
Komor, Marcin
1
Lüders, Sören Oliver
1
Peschel, Anne Odile
1
Rivière, Arnaud
1
Roth, Stefan
1
Schneider, Patricia J.
1
Scholderer, Joachim
1
Toporowski, Waldemar
1
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Göttinger Beiträge zur Handels- und Distributionswissenschaft : Arbeitspapier Nr. ...
2
European journal of marketing : EJM
1
Handelsforschung
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The European Monetary Union : blessing or disaster? ; a series of research papers as a contribution of the University zu Köln to the 5th CEMS Graduate Conference, October 22 - 25, 1997 - Cologne
1
The international review of retail, distribution and consumer research
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
13
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1
Category Pricing als Ansatz zur Koordination von preispolitischen Aktivitäten im Einzelhandel
Zielke, Stephan
- In:
Handelsforschung
19
(
2005
),
pp. 185-204
Persistent link: https://www.econbiz.de/10003287988
Saved in:
2
Asymmetrische Effekte bei der Entstehung von Preiszufriedenheit
Zielke, Stephan
-
2006
Persistent link: https://www.econbiz.de/10003314075
Saved in:
3
Bestimmungsfaktoren der Preisfairness von Lebensmitteldiscountern
Zielke, Stephan
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
4
,
pp. 17-20
Persistent link: https://www.econbiz.de/10003560506
Saved in:
4
Messung von Preisimages im Handel
Zielke, Stephan
-
2004
Persistent link: https://www.econbiz.de/10002463942
Saved in:
5
Cross-national differences in price-role orientation and their impact on retail markets
Zielke, Stephan
;
Komor, Marcin
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10010504692
Saved in:
6
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
7
The pricing practice of retailers in the course of the currency changeover to the Euro
Müller-Hagedorn, Lothar
- In:
The European Monetary Union : blessing or disaster? ; a …
,
(pp. 185-205)
.
1997
Persistent link: https://www.econbiz.de/10001299910
Saved in:
8
Das Preissetzungsverhalten von Handelsbetrieben im Zuge der Währungsumstellung auf den Euro
Müller-Hagedorn, Lothar
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
50
(
1998
)
10
,
pp. 946-965
Persistent link: https://www.econbiz.de/10001248424
Saved in:
9
Price versus service : can retailers beat showrooming with competence?
Schneider, Patricia J.
;
Zielke, Stephan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581935
Saved in:
10
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
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