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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
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Beziehungsmarketing
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Iyer, Gopalkrishnan R.
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Jha, Subhash
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Sharma, Arun
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Gauri, Dinesh Kumar
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Guha, Abhijit
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing
1
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ECONIS (ZBW)
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Regular price $ 299; pre-order Price $ 199 : price promotion for a pre-ordered product and the moderating role of temporal orientation
Mukherjee, Amaradri
;
Jha, Subhash
;
Smith, Ronn J.
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011721811
Saved in:
2
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
3
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
4
Are pricing policies an impediment to the success of customer solutions?
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 723-729
Persistent link: https://www.econbiz.de/10009274036
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