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Some personal reflections on pricing research

Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009270380

Processing of price information

Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009238858

Examining the application of behavioral price research in business-to-business markets

Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

Persistent link: https://www.econbiz.de/10011313581

Some reflections on an appraisal of behavioral price research (part 1)

Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159

Persistent link: https://www.econbiz.de/10010187189

A closer look at reference price : a commentary

Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154

Persistent link: https://www.econbiz.de/10010187196

An appraisal of behavioral price research (part 1) : price as a physical stimulus

Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 103-129

Persistent link: https://www.econbiz.de/10010187208

Fear in the Stock Market : How COVID-19 Affects Preference for High- and Low- Priced Stocks

Pena Marin, Jorge; Adaval, Rashmi; Shen, Liang - 2021

Does fear create a bias in favor of high-priced stocks? An analysis of the S&P 500 stock prices during the COVID-19 market crash showed that high-priced stocks outperformed low-priced ones (Study 1). Experimental data further confirmed that fear induced by thoughts about the pandemic increased...

Persistent link: https://www.econbiz.de/10013242161

The impact of psychological identification with home-name stocks on investor behavior : an empirical and experimental investigation

Wang, Haizhong; Hong, Yuan; Li, Xiaolin; Li, Huaxi - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1109-1130

Persistent link: https://www.econbiz.de/10012153444