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~subject:"Preistheorie"
~subject:"Theorie"
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Consumers’ use of an expected...
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Preistheorie
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Consumer behaviour
51
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Monroe, Kent B.
15
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6
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3
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3
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3
Sheth, Jagdish N.
3
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3
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3
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2
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2
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2
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2
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4
Legends in marketing
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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Some personal reflections on pricing research
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009270380
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2
Pricing : making profitable decisions
Monroe, Kent B.
-
2003
-
3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
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3
Pricing: making profitable decisions
Monroe, Kent B.
-
1979
Persistent link: https://www.econbiz.de/10000048327
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4
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Saved in:
5
Models, theory, and methods
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238853
Saved in:
6
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
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7
Processing of price information
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238858
Saved in:
8
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
9
Consumers prior purchase intentions and their evaluation of savings on product bundles
Suri, Rajneesh
;
Monroe, Kent B.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 177-194)
.
1999
Persistent link: https://www.econbiz.de/10001425128
Saved in:
10
Causes and consequences of price premiums
Rao, Akshay R.
- In:
The journal of business : B
69
(
1996
)
4
,
pp. 511-535
Persistent link: https://www.econbiz.de/10001207970
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