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Eine qualitative Untersuchung von Preisimages im Handel
Zielke, Stephan - 2008
Persistent link: https://www.econbiz.de/10003652602
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735
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Behavioral Pricing-Forschung im Überblick : Erkenntnisstand und zukünftige Forschungsrichtungen
Homburg, Christian; Koschate, Nicole - 2005
Persistent link: https://www.econbiz.de/10013430660
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Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
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Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
Müller, Holger - In: Marketing : ZFP ; journal of research and management 31 (2009) 3, pp. 171-181
Persistent link: https://www.econbiz.de/10003875530
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On southbound ease and northbound fees : literal consequences of the metaphoric link between vertical position and cardinal direction
Nelson, Leif D.; Simmons, Joseph P. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 715-724
Persistent link: https://www.econbiz.de/10003926901
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Impact of cultured shrimp industry on wild shrimp fisheries : analysis of price determination mechanism and market dynamics
Béné, Christophe; Cadren, Muriel; Lantz, Frédéric - In: Agricultural economics : the journal of the … 23 (2000) 1, pp. 55-68
Persistent link: https://www.econbiz.de/10001505449
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Preisagenturen als Anbieter von Informationen : Situationsanalyse der Branche sowie Chancen und Risiken einer Nutzung durch Konsumenten
Lingenfelder, Michael - In: Jahrbuch der Absatz- und Verbrauchsforschung 41 (1995) 4, pp. 310-325
Persistent link: https://www.econbiz.de/10001200337
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Specification and estimation of nonlinear models with dynamic reference prices
Hruschka, Harald; Natter, Martin - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 45-54). 1996
Persistent link: https://www.econbiz.de/10001319638