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Consumers’ use of an expected...
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Price
Consumer behaviour
51
Konsumentenverhalten
49
Pricing strategy
32
Preismanagement
31
Theorie
23
Theory
23
Preis
16
Experiment
12
USA
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Börsenkurs
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5
Persönlichkeitspsychologie
5
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Share price
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Wahrnehmung
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Behavioral price research
4
Cognition
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Customer satisfaction
4
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4
Low-cost strategy
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Market research
4
Niedrigpreisstrategie
4
Portfolio selection
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Portfolio-Management
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Preisgestaltung
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Preistheorie
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Price theory
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Monroe, Kent B.
12
Cheng, Lillian L.
5
Lee, Angela Y.
2
Rao, Akshay R.
2
Sheth, Jagdish N.
2
Thomas, Manoj
2
Xia, Lan
2
Coulter, Keith S.
1
Kohli, Chiranjeev
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Ofir, Chezy
1
Rikala, Veli-Matti
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AMS review : official publication of the Academy of Marketing Science
5
Legends in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
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Marketing-mix strategies - distribution strategy and pricing strategy
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ECONIS (ZBW)
12
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1
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
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2
Some lessons learned from FTC v. Staples
Monroe, Kent B.
- In:
Journal of public policy & marketing : JPP & M ; an …
18
(
1999
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10001434043
Saved in:
3
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
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4
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
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5
Processing of price information
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238858
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6
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
7
Is a good deal always fair? : examining the concepts of transaction value and price fairness
Xia, Lan
;
Monroe, Kent B.
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
6
,
pp. 884-894
Persistent link: https://www.econbiz.de/10009273587
Saved in:
8
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
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9
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
Saved in:
10
How and why is price perceived : a commentary on Cheng and Monroe
Rao, Akshay R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 146-150
Persistent link: https://www.econbiz.de/10010187198
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