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Considering the increase of the store brand’s market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality influence store brands’...
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This article studies dynamic pricing strategies in the Italian gasoline market before and after the market leader … unilaterally announced its commitment to adopt a sticky-pricing policy. Using daily Italian firm level prices and weekly average EU … price changes. After the policy change, the observed pricing pattern shifted from cost-based to sticky-leadership pricing …
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that asymmetric pricing is the norm rather than exception. Specifically, we find empirical evidence that points to a … pervasive rockets-and-feathers pattern. We also find that asymmetric pricing in the German retail fuel market might partly be …
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