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To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins

Kim, Tom Joonhwan; Srivastava, Joydeep - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 251-273

Persistent link: https://www.econbiz.de/10013177895

Disguised-monetary discounts and purchase decisions : what is petrol worth?

Jaber, Mazen; Goggins, Kylie - In: Journal of customer behaviour 12 (2013) 2/3, pp. 95-109

Persistent link: https://www.econbiz.de/10010233775

Hedonic product discountes : when is the price right?

Luong, Alexandra; Slegh, David - In: Nankai business review international 5 (2014) 4, pp. 356-364

Persistent link: https://www.econbiz.de/10010467405

Effects of discount framing in comparative price advertising

McKechnie, Sally; Devlin, James; Ennew, Christine; … - In: European Journal of Marketing 46 (2012) 11/12, pp. 1501-1522

discounts presented in percentage and absolute terms result in different consumer perceptions of transaction value and purchase … designed to isolate the effects of the manner in which discounts are numerically expressed and the size of the discount on …

Persistent link: https://www.econbiz.de/10014722865

To save or to lose: does framing price promotion affect consumers' purchase intentions?

Gamliel, Eyal; Herstein, Ram - In: Journal of Consumer Marketing 28 (2011) 2, pp. 152-158

Purpose – This paper aims to examine the effect of framing price promotion on consumers' purchase intentions. Retailers typically use the term “save” to present their price deal offers. However, prospect theory predicts that people will be more willing to waive the gain of a certain amount...

Persistent link: https://www.econbiz.de/10014848872

Kick the discounting habit: step one for more effective pricing

Holden, Reed K. - In: Journal of Business Strategy 29 (2008) 6, pp. 14-18

Purpose – Discounting has become the crack cocaine of senior management with terrifying effects on both revenue and profits. The purpose of this paper to show managers how and where to put a stake in the ground to kick the discounting habit and move to a more effective and disciplined approach...

Persistent link: https://www.econbiz.de/10014845191

The value of a dollar

Jackson, Stuart E. - In: Journal of Business Strategy 30 (2009) 4, pp. 55-57

Purpose – Most business executives understand the importance of offering good value for money to their customers. But sometimes they do not put enough thought into how customers perceive value. This is particularly true in today's recessionary environment. Executives need to communicate...

Persistent link: https://www.econbiz.de/10014845224

Comparing consortial and differential pricing models

Stern, David - In: The Bottom Line 16 (2003) 4, pp. 154-156

In these days of shrinking budgets, libraries are ever more concerned with refinement and accountability in collection development. Evidence‐based decisions are becoming the rule rather than the exception. However, there are a number of ways to measure the quality of user services. The...

Persistent link: https://www.econbiz.de/10014686082

The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentions

Lauren Munger, Jeanne; Grewal, Dhruv - In: Journal of Product & Brand Management 10 (2001) 3, pp. 185-197

framing of promotional discounts (rebate, discount and free‐options) on perceived quality, price acceptability, perceived …” product options are perceived more favorably than conventional discounts which, in turn, are more favorable than rebates …

Persistent link: https://www.econbiz.de/10014895711

Quality perception and monetary sacrifice: a comparative analysis of discount and fixed prices

Madan, Vibhas; Suri, Rajneesh - In: Journal of Product & Brand Management 10 (2001) 3, pp. 170-184

In this article we analyze price discounts and fixed price offers in terms of their comparative impact on consumer … the positive monetary sacrifice effect associated with price discounts. This model suggests that intermediate levels of … price discounts will be more desirable than a fixed price offer. However, a fixed price offer may be more desirable than …

Persistent link: https://www.econbiz.de/10014895713