Companies that know how to set the right prices for their products and services understand that pricing isn’t simply a …

field experiment, we assess such impact of ESL by studying how it shapes retail pricing practices and outcomes. Our general … role in pricing. To the best of our knowledge, ours is the first study to explore and quantify how ESL interacts with … retail strategy to affect retail pricing practices and retail outcomes. …

field experiment, we assess such impact of ESL by studying how it shapes retail pricing practices and outcomes. Our general … role in pricing. To the best of our knowledge, ours is the first study to explore and quantify how ESL interacts with … retail strategy to affect retail pricing practices and retail outcomes. …

In this paper we argue that pricing is all about price changes, and that the costs of price changes are often … future pricing processes, and an understanding of the role that supply chains play in price change strategy. The framework … processes should be invested in to improve pricing effectiveness in the future. …

field experiment, we assess such impact of ESL by studying how it shapes retail pricing practices and outcomes. Our general … role in pricing. To the best of our knowledge, ours is the first study to explore and quantify how ESL interacts with … retail strategy to affect retail pricing practices and retail outcomes. …

precise picture of complete market mechanisms before they can set up an appropriate marketing strategy to react. We aim to … process, recent marketing research in this area has not explicitly accounted for the mechanisms that occur within the … empirical study focuses on the effect of exchange rate variations on strategic marketing variables of a selected fast moving …

A common explanation for the prevalence of "just-below" pricing is that consumers irrationally perceive a price such as … that the pattern of "just-below" pricing is consistent with both profit-maximizing producers and utility …