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~subject:"Pricing strategy"
~subject:"Social Web"
~subject:"Spieltheorie"
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E-Game-Advertising als Ersatz...
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Pricing strategy
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Werbung
13,749
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3,096
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Deutsche Gesellschaft für Tourismuswissenschaft
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Eric Cuvillier <Firma>
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Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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OECD
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Organisation for Economic Co-operation and Development
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
46
European journal of operational research : EJOR
37
Journal of business research : JBR
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of retailing and consumer services
25
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Technological forecasting & social change : an international journal
15
CESifo working papers
14
International journal of production economics
14
Psychology & marketing
14
International journal of industrial organization
12
Journal of advertising research
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
Discussion papers / CEPR
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International game theory review
9
International journal of electronic commerce : IJEC
9
International journal of production research
9
Journal of current issues and research in advertising
9
Journal of economic dynamics & control
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Economics letters
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Omega : the international journal of management science
8
Young consumers : insight and ideas for responsible marketers
8
Information economics and policy : IEP
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of advertising
7
Cogent business & management
6
Discussion paper / Center for Economic Research, Tilburg University
6
Dynamic games and applications : DGA
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of economics & management strategy : JEMS
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
1,614
EconStor
5
USB Cologne (EcoSocSci)
1
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1
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
2
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
3
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
4
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
5
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
6
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
7
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
8
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
9
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
10
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
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