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~subject:"Pricing strategy"
~subject:"Social Web"
~subject:"Video game"
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E-Game-Advertising als Ersatz...
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Pricing strategy
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Werbung
13,855
Advertising
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Advertising effects
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1
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International journal of advertising : the review of marketing communications
50
Journal of business research : JBR
44
Journal of advertising : official publication of the American Academy of Advertising
28
Journal of retailing and consumer services
27
European journal of operational research : EJOR
25
International journal of internet marketing and advertising : IJIMA
25
Journal of promotion management : innovations in planning and applied research
25
Technological forecasting & social change : an international journal
25
International journal of advertising : the quarterly review of marketing communications
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Psychology & marketing
19
Journal of advertising research
18
Young consumers : insight and ideas for responsible marketers
17
Journal of consumer behaviour : an international research review
16
Journal of marketing communications
16
Computer games as educational and management tools : uses and approaches
14
International journal of industrial organization
14
CESifo working papers
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Springer eBook Collection
13
Journal of marketing
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Research
11
Transforming gaming and computer simulation technologies across industries
11
Discussion papers / CEPR
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
SpringerLink / Bücher
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of electronic commerce : IJEC
9
International journal of production economics
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of current issues and research in advertising
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Information economics and policy : IEP
8
Information systems research : ISR
8
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ECONIS (ZBW)
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EconStor
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1
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
2
The effect of involvement on ad judgement in a computer-mediated environment : the mediating role of presence
Nicovich, Stefan G.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10008668115
Saved in:
3
Markenmanagement in Video- und Computerspielen : Wege zur erfolgreichen Integration von In-Game-Advertising in die Kommunikationsstrategien von Unternehmen
Gaca, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003675979
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4
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
5
In-Game Advertising -
Werbung
in Computerspielen : Strategien und Konzepte
Thomas, Wolfgang
;
Stammermann, Ludger
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516968
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6
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
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7
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
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8
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
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9
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
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10
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
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