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Two-minute drill : video games and social media to advance CSR
Coombs, W. Timothy; Holladay, Sherry J. - In: Corporate social responsibility in the digital age, (pp. 127-142). 2015
Persistent link: https://www.econbiz.de/10010513431
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A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Martin, … - In: Journal of business research : JBR 68 (2015) 5, pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
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A formative evaluation of rendezvous : a platform for knowledge sharing and entertainment
Chua, Alton Y. K. - In: International journal of knowledge management : IJKM ; … 10 (2014) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10010504225
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Transforming homo economicus into homo ludens : a field experiment on gamification in a utilitarian peer-to-peer trading service
Hamari, Juho - In: Electronic commerce research and applications 12 (2013) 4, pp. 236-245
Persistent link: https://www.econbiz.de/10010504871
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Video games, virtual worlds and economics
Knowles, Isaac; Castronova, Edward; Ross, Travis - In: Handbook on the economics of the media, (pp. 237-258). 2015
Persistent link: https://www.econbiz.de/10011339807
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Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson; Prasad, Jason - In: International journal of applied behavioral economics : … 4 (2015) 3, pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
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Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong; Chang, Ya Ping - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
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Online gamers' preferences for online game charging mechanisms : the effect of exploration motivation
Tseng, Fan-Chen; Teng, Ching-I - In: International journal of e-business research : an … 11 (2015) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10010526518
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Impact of electronic word-of-mouth on brand awareness in the video game sector : a study on Digital Happiness
Sam'un Jaja Raharja; Dewakanya, Anindita Citra - In: International journal of trade and global markets 13 (2020) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10012179306
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Social influence and monetization of freemium social games
Fang, Bin; Zheng, Zhiqiang; Ye, Qiang; Goes, Paulo B. - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 730-754
Persistent link: https://www.econbiz.de/10012198614