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~subject:"Pricing strategy"
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Effekte von Anzeigenhäufungen...
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Pricing strategy
Werbung
13,774
Advertising
9,713
Werbewirkung
3,882
Advertising effects
3,825
Konsumentenverhalten
2,878
Consumer behaviour
2,872
Online-Marketing
1,785
Internet marketing
1,781
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990
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839
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799
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733
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729
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658
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656
advertising
645
Marketingmanagement
644
Marketing management
625
Germany
571
Social Web
537
Social web
536
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481
Markenimage
453
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441
Markenartikel
424
Wettbewerb
411
Zielgruppe
366
Target group
352
Brand
342
Werbewirtschaft
319
Werbepsychologie
316
Competition
309
Öffentlichkeitsarbeit
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Psychology of advertising
287
Advertising industry
283
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Schlosser, Rainer
18
Zaccour, Georges
13
Wilson, Christopher
10
Kaiser, Ulrich
9
Martín Herrán, Guiomar
7
Bagwell, Kyle
6
Jørgensen, Steffen
6
Karray, Salma
6
Kind, Hans Jarle
6
Prasad, Ashutosh
6
Sethi, Suresh
6
Shelegia, Sandro
6
Zhang, Jianxiong
6
Gurun, Umit G.
5
Halbheer, Daniel
5
Helmes, Kurt
5
Karle, Heiko
5
Matvos, Gregor
5
Overgaard, Per Baltzer
5
Rhodes, Andrew
5
Seru, Amit
5
Tang, Wansheng
5
Affeldt, Pauline Luise
4
Albæk, Svend
4
Argentesi, Elena
4
Arnold, Michael A.
4
Bergemann, Dirk
4
Bonatti, Alessandro
4
Filistrucchi, Lapo
4
Fridgeirsdottir, Kristin
4
Gijsenberg, Maarten J.
4
Golan, Amos
4
Ichihashi, Shota
4
Karp, Larry S.
4
Kort, Peter M.
4
Kultti, Klaus
4
Linnemer, Laurent
4
Peitz, Martin
4
Pekkarinen, Teemu
4
Perloff, Jeffrey M.
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
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European journal of operational research : EJOR
23
International journal of industrial organization
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of retailing and consumer services
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
International journal of production research
6
Journal of economic dynamics & control
6
Discussion paper / Center for Economic Research, Tilburg University
5
Economics letters
5
Information economics and policy : IEP
5
International journal of production economics
5
Journal of economics & management strategy : JEMS
5
RAIRO / Operations research
5
Discussion paper / University of British Columbia, Department of Economics
4
Discussion papers / CEPR
4
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of marketing
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Discussion paper
3
Discussion paper / Centre for Economic Policy Research
3
Discussion paper / NHH, Department of Economics
3
Discussion paper / Tinbergen Institute
3
Games and economic behavior
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Journal of revenue and pricing management
3
Marketing letters : a journal of research in marketing
3
NBER working paper series
3
NET Institute Working Paper
3
Omega : the international journal of management science
3
The B.E. journal of theoretical economics
3
The review of economic studies
3
Tourism economics : the business and finance of tourism and recreation
3
Working paper
3
CIE discussion papers
2
Cowles Foundation discussion paper
2
Economic modelling
2
European economic review : EER
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ECONIS (ZBW)
481
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481
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1
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
2
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
3
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
5
The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire
;
Muller-Vibes, Catherine
- In:
Revue d'économie politique
129
(
2019
)
6
,
pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
Saved in:
6
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
7
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
8
Droits de propriété et espace publicitaire dans la presse quotidienne régionale
Le Floch, Patrick
- In:
Revue d'économie industrielle
(
1995
)
4
,
pp. 31-46
Persistent link: https://www.econbiz.de/10001203004
Saved in:
9
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
-
2016
Persistent link: https://www.econbiz.de/10011748122
Saved in:
10
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011818467
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