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Product rivalry with multiple strategic weapons : an empirical analysis of price and advertising competition
Slade, Margaret E. - 1990
Persistent link: https://www.econbiz.de/10000129481
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Equilibrium solution concepts in dynamic games : an empirical analysis of price and advertising competition
Slade, Margaret E. - 1991
Persistent link: https://www.econbiz.de/10000129494
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Price advertising and coupons in a monopoly model
Caminal, Ramón - 1995
Persistent link: https://www.econbiz.de/10000905244
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Entry deterrence, product quality : price and advertising as signals
Linnemer, Laurent - 1996
Persistent link: https://www.econbiz.de/10000939467
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Estimating firms' mixed price and advertising strategies : Coke and Pepsi
Golan, Amos; Karp, Larry S.; Perloff, Jeffrey M. - 1996
Persistent link: https://www.econbiz.de/10000945309
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Advertising and coordination
Bagwell, Kyle; Ramey, Garey - 1992
Persistent link: https://www.econbiz.de/10000841630
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Price competition and advertising in oligopoly
Bester, Helmut; Petrakēs, Emmanuēl - 1992
Persistent link: https://www.econbiz.de/10000842124
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Advertising as a signal of product quality : compact disc players
Horstmann, Ignatius J.; MacDonald, Glenn M. - 1995
Persistent link: https://www.econbiz.de/10000977290