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Prices and pricing research in consumer marketing : some recent developments

Gijsbrechts, Els - 1992

Persistent link: https://www.econbiz.de/10000835723

Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors

Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693

Persistent link: https://www.econbiz.de/10011349862

The impact of category prices on store price image formation : an empirical analysis

Lourenço, Carlos J. S.; Gijsbrechts, Els; Paap, Richard - In: Journal of marketing research : JMR 52 (2015) 2, pp. 200-216

Persistent link: https://www.econbiz.de/10010526562

Optimal prices, package sizes and package compositions in a market with variety seeking and loyal consumers

Gijsbrechts, Els (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002177455

Prijszetting in consumentenmarketing : nachtmerrie of opportuniteit? ; Een overzicht van recente bevindingen omtrent prijs in de marketingliteratuur

Gijsbrechts, Els - In: Economisch en sociaal tijdschrift : een driemaandelijke … 47 (1993) 2, pp. 175-217

Persistent link: https://www.econbiz.de/10001151650

A theorem on the optimal margin mix

Bultez, Alain V. - In: Management of structural change : contributions to …, (pp. 151-174). 1995

Persistent link: https://www.econbiz.de/10001317646

Details and big pictures : consumer use of actual prices and price images when choosing a store

Lourenço, Carlos Jorge da Silva; Gijsbrechts, Els - 2022 - This version: April 2015

Persistent link: https://www.econbiz.de/10013259329

Handbook of research on retailing

Gielens, Kathrijn (ed.); Gijsbrechts, Els (ed.) - 2018

Persistent link: https://www.econbiz.de/10012103092

Handbook of research on retailing

Gielens, Kathrijn (ed.); Gijsbrechts, Els (ed.) - 2018

The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail...

Persistent link: https://www.econbiz.de/10012492460