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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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Optimal pricing strategies for primary and contingent products under duopoly environment
Minowa, Yuko - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 111-124). 1996
Persistent link: https://www.econbiz.de/10001319633
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Optimal tree trial strategy of software in the digital environment
Guo, Shuojia; Choi, Seung-chan - In: International journal of business environment : IJBE 8 (2016) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10011590924
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National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan; Turut, Ozge - In: Journal of business research : JBR 165 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
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Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet; Anderson, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
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Optimal reverse channel structure for consumer product returns
Shulman, Jeffrey D.; Coughlan, Anne T.; Savaskan, R. Canan - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1071-1085
Persistent link: https://www.econbiz.de/10008821796