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~subject:"Pricing strategy"
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When Old Is Gold: The Role of...
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Pricing strategy
Consumer behaviour
14
Konsumentenverhalten
14
Game theory
8
Spieltheorie
8
Sales promotion
6
Theorie
6
Theory
6
game theory
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Dauerhafte Konsumgüter
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Durable goods
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Marketing management
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Marketingmanagement
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Verkaufsförderung
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Distribution channel
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Internet marketing
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Online-Marketing
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Vertriebsweg
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Competition
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Einzelhandelspreis
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Marketing theory
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Marketingtheorie
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Preismanagement
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Retail price
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Salesforce Compensation
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USA
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United States
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price discrimination
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Advertising
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Advertising effects
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Agency theory
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Consumer attitudes
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Contract
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Copyright infringement
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Experiment
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Führungskräfte
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Garantie
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Interactive media
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Desai, Preyas S.
3
Purohit, Devavrat
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Zhou, Bo
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Amaldoss, Wilfred
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Shin, Woochoel
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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2
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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3
Allowing consumers to bundle themselves : the profitability of family plans
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011966233
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