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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
9
Konsumentenverhalten
9
Theorie
7
Theory
7
Search engine
5
Suchmaschine
5
E-commerce
4
Electronic Commerce
4
Game theory
4
Information technology
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Informationstechnik
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Internet marketing
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Online-Marketing
4
Spieltheorie
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USA
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United States
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game theory
4
Online retailing
3
Online-Handel
3
Preismanagement
3
Advertising effects
2
Betrug
2
Data protection
2
Datenschutz
2
Fraud
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Long-term care insurance
2
Pflegeversicherung
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Social Web
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Social network
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Social web
2
Soziales Netzwerk
2
Switching behaviour
2
Wechselverhalten
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Werbewirkung
2
competition
2
consumer stockpiling
2
2000-2012
1
Advertising planning
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Kumar, Nanda
3
Gangwar, Manish
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Rao, Ram C.
2
Jiang, Juncai
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Ratchford, Brian Thomas
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Price-matching guarantees with endogenous consumer search
Jiang, Juncai
;
Kumar, Nanda
;
Ratchford, Brian Thomas
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3489-3513
Persistent link: https://www.econbiz.de/10011760520
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2
Consumer stockpiling and competitive promotional strategies
Gangwar, Manish
;
Kumar, Nanda
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 94-113
Persistent link: https://www.econbiz.de/10010337964
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3
Pricing under dynamic competition when loyal consumers stockpile
Gangwar, Manish
;
Kumar, Nanda
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10012594063
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