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A citation and profiling analysis of pricing research from 1980 to 2010

Leone, Robert P.; Robinson, Larry M.; Bragge, Johanna; … - In: Journal of business research : JBR 65 (2012) 7, pp. 1010-1024

Persistent link: https://www.econbiz.de/10009562191

A citation and profiling analysis of pricing research from 1980 to 2010

Leone, Robert P.; Robinson, Larry M.; Bragge, Johanna; … - In: Journal of Business Research 65 (2012) 7, pp. 1010-1024

This paper identifies the body of literature related to pricing that exists in 20 marketing or business journals contained in the Social Sciences Citation Index (SSCI) between January 1980 and June 2010. During this 30-year period we found over 38,800 citations were made to 1945 articles that...

Persistent link: https://www.econbiz.de/10010573674

Examining the application of behavioral price research in business-to-business markets

Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

Persistent link: https://www.econbiz.de/10011313581

Purchase behavior and psychophysiological responses to different price levels

Somervuori, Outi; Ravaja, Niklas - In: Psychology & marketing 30 (2013) 6, pp. 479-489

Persistent link: https://www.econbiz.de/10009775026

Revisiting demand reactions to price changes

Halme, Merja; Somervuori, Outi - 2009

Persistent link: https://www.econbiz.de/10003816574

The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount

Lehtimäki, Aku-Ville; Monroe, Kent B.; Somervuori, Outi - In: Journal of revenue and pricing management 18 (2019) 1, pp. 76-85

Persistent link: https://www.econbiz.de/10012056680

Measuring market response to price changes : a classification approach

Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205

Persistent link: https://www.econbiz.de/10001183942