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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
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International journal of hospitality management
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Nine-ending prices and consumer's behavior : a field study in a restaurant
Guéguen, Nicolas
;
Jacob, Céline
;
Legoherel, Patrick
; …
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 170-172
Persistent link: https://www.econbiz.de/10003799067
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2
A cross-category investigation into the effects of nine-ending pricing on brand choice
Ngobo, Paul-Valentin
;
Legohérel, Patrick
;
Guéguen, Nicolas
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 374-385
Persistent link: https://www.econbiz.de/10008654221
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