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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
39
Konsumentenverhalten
39
Online retailing
14
Online-Handel
14
Preismanagement
10
Compulsive buying
7
Kaufsucht
7
Sales promotion
7
Verkaufsförderung
7
Market research
6
Marktforschung
6
E-commerce
5
Einzelhandel
5
Electronic Commerce
5
Gerechtigkeit
5
Justice
5
Low-cost strategy
5
Niedrigpreisstrategie
5
Relationship marketing
5
Retail trade
5
Theorie
5
Theory
5
Beziehungsmarketing
4
Measurement
4
Messung
4
Customer satisfaction
3
Daily deals
3
Kundenzufriedenheit
3
Perception
3
Price promotions
3
Rabatt
3
Rebate
3
Risiko
3
Risk
3
USA
3
United States
3
Wahrnehmung
3
Advertising
2
Bounded-rational decisions
2
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English
10
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Kukar-Kinney, Monika
10
Monroe, Kent B.
4
Xia, Lan
3
Carlson, Jeffrey R.
2
Weisstein, Fei L.
2
Cziehso, Gerrit Paul
1
Grewal, Dhruv
1
Schäfers, Tobias
1
Yazdanparast, Atefeh
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Journal of business research : JBR
3
Journal of the Academy of Marketing Science
2
Economic and business review : EBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of retailing and consumer services
1
Psychology & marketing
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ECONIS (ZBW)
10
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1
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
2
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
Saved in:
3
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
4
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
5
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
6
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
7
Free no more : investigating customer reactions to unexpected free-to-fee switches
Cziehso, Gerrit Paul
;
Schäfers, Tobias
;
Kukar-Kinney, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 229-242
Persistent link: https://www.econbiz.de/10012103251
Saved in:
8
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
9
The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika
;
Xia, Lan
- In:
Journal of business research : JBR
79
(
2017
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
Saved in:
10
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
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