Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia - In: European Journal of Marketing 51 (2017) 5/6, pp. 885-902
Purpose This paper aims to introduce pseudohomophone phonological priming effects (non-words that sound like real words with a single semantic representation, such as Whyte primes white) on consumers’ product attribute and benefit-based judgments. Design/methodology/approach Four studies were...