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Testing communication effects
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Print advertising
Dänemark
16
Denmark
10
Werbung
10
Consumer behaviour
9
Konsumentenverhalten
9
Verbraucher
7
Werbewirkung
7
Advertising
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Advertising effects
6
Emotion
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Theorie
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Theory
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Psychology of advertising
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Werbepsychologie
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Consumer policy
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Deutschland
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Fernsehen
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Germany
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Hörfunkwerbung
3
Neuroeconomics
3
Neuroökonomie
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Printwerbung
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Radio advertising
3
Verbraucherpolitik
3
1983-1984
2
Brand
2
Brand image
2
Brand management
2
Children
2
Cognition
2
Decision
2
Entscheidung
2
Innovation
2
Kinder
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Kognition
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Markenartikel
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Markenführung
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Markenimage
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Neuroscience
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English
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Hansen, Flemming
3
Lundsteen, Steen
2
Olsen, Jørgen Kai
1
Stenvinkel Nilsson, Ole
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
Research paper
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ECONIS (ZBW)
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The demand for newspaper advertising space in Denmark in the past and in the future : with a methodological appendix
Hansen, Flemming
;
Stenvinkel Nilsson, Ole
-
1992
Persistent link: https://www.econbiz.de/10000860989
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Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Lundsteen, Steen
- In:
Advertising and communication : proceedings 4th …
,
(pp. 1-13)
.
2005
Persistent link: https://www.econbiz.de/10003283095
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3
Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Lundsteen, Steen
- In:
International advertising and communication : current …
,
(pp. 23-41)
.
2006
Persistent link: https://www.econbiz.de/10003378098
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