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Printwerbung
Consumer behaviour
30
Konsumentenverhalten
28
Theorie
13
Theory
13
Brand management
9
Markenführung
9
Brand
8
Markenartikel
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Marketing
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Werbewirkung
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Advertising
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Emotion
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Imitation strategy
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Imitationsstrategie
4
Market research
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Marktforschung
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advertising
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visual attention
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Bayes-Statistik
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Bayesian inference
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Beziehungsmarketing
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Pieters, Rik
3
Wedel, Michel
3
Zhang, Jie
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Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
3
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1
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
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2
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
3
Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik
;
Wedel, Michel
- In:
Visual marketing : from attention to action ; …
,
(pp. 43-71)
.
2008
Persistent link: https://www.econbiz.de/10009260345
Saved in:
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