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~subject:"Private consumption"
~subject:"Werbewirkung"
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Private consumption
Werbewirkung
Consumer behaviour
83,165
Konsumentenverhalten
80,685
Emotion
10,740
Theorie
9,761
Theory
9,581
Relationship marketing
9,283
Beziehungsmarketing
9,253
Brand management
7,662
Markenführung
7,620
Brand image
6,749
Markenimage
6,711
Customer satisfaction
6,015
Kundenzufriedenheit
5,859
Online-Handel
5,622
Online retailing
5,612
USA
5,096
Social Web
4,973
Social web
4,971
United States
4,843
Service quality
4,659
Dienstleistungsqualität
4,614
Online-Marketing
4,576
Internet marketing
4,563
Brand
4,339
Markenartikel
4,328
Deutschland
4,204
Einzelhandel
4,179
Retail trade
4,139
Germany
3,917
Experiment
3,908
Advertising effects
3,729
Electronic Commerce
3,632
Verbraucherverhalten
3,587
E-commerce
3,523
Advertising
3,083
Werbung
3,004
Privater Konsum
2,892
Virales Marketing
2,803
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2,636
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1,764
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7
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Gierl, Heribert
27
Pelsmacker, Patrick de
26
Septianto, Felix
24
Dens, Nathalie
20
Agarwal, Sumit
19
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Hurd, Michael D.
14
Carroll, Chris
13
Clements, Kenneth W.
13
Eisend, Martin
13
Huber, Frank
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Crawley, Edmund
11
Dahlén, Micael
11
Dräger, Lena
11
Gröppel-Klein, Andrea
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Parker, Jonathan A.
11
Rohwedder, Susann
11
Torres, Ivonne M.
11
Vavra, Joseph
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Cherchye, Laurens
10
Dodoo, Naa Amponsah
10
Georgarakos, Dimitris
10
Hudders, Liselot
10
Kaplan, Greg
10
McGranahan, Leslie
10
Naderer, Brigitte
10
Phau, Ian
10
Rock, Bram de
10
Rosengren, Sara
10
Slacalek, Jirka
10
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National Bureau of Economic Research
65
International Energy Agency
20
OECD
9
Centro studi investimenti sociali
7
Findomestic Banca <Florenz>
6
Springer Fachmedien Wiesbaden
6
Weltwirtschaftsforum
3
Bain & Company <Boston, Mass.>
2
Erasmus Research Institute of Management
2
Osservatorio sui consumi delle famiglie
2
Shaker Verlag
2
Technische Universität Braunschweig
2
USA / Department of Agriculture
2
University of Oxford / Institute of Economics and Statistics
2
Akademia Ekonomiczna w Krakowie
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Bureau of Agricultural Economics, Canberra (Australia)
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Cambridge University Press
1
Centre for Asia/Pacific Law & Business
1
Chambre de commerce et d'industrie de Paris
1
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
1
Conference on Research in Income and Wealth
1
Conservative Political Centre
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Verlags-Anstalt
1
Doxa Istituto per le richerche statistische e l'analisi dell'opinione pubblica
1
Dr. Hans-Joachim Köster <Firma>
1
E-St_372t Srl <Bologna>
1
Economist Intelligence Unit
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Escola de Pós-Graduação em Economia <Rio de Janeiro>
1
European Advertising Academy
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Europäische Kommission
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Statistisches Amt
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Fakta Instituttet for Markedsforskning og Meningsmåling
1
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Journal of business research : JBR
169
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
93
Journal of retailing and consumer services
87
Journal of advertising research
76
Psychology & marketing
71
Journal of promotion management : innovations in planning and applied research
69
NBER working paper series
64
Journal of promotion management : JPM
63
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
53
International journal of consumer studies
49
Marketing letters : a journal of research in marketing
47
Journal of marketing research : JMR
44
NBER Working Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Working paper / National Bureau of Economic Research, Inc.
40
European journal of marketing : EJM
39
International journal of hospitality management
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Marketing intelligence & planning
34
The journal of product & brand management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The journal of consumer marketing
32
Asia Pacific journal of marketing and logistics
31
Journal of current issues and research in advertising : JCIRA
31
Health marketing quarterly
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing
27
Marketing : ZFP ; journal of research and management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of international consumer marketing
26
The journal of brand management : an international journal
26
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Economics letters
22
European journal of marketing
22
CESifo working papers
21
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ECONIS (ZBW)
6,628
EconStor
12
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
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1
The influence of ad-evoked
feelings
on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
2
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
3
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
4
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
5
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
6
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
Saved in:
7
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
8
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
9
A liberating-engagement theory of consumer fun
Oh, Travis Tae
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
1
,
pp. 46-73
Persistent link: https://www.econbiz.de/10013253555
Saved in:
10
The role of
emotion
in consumption
Voon, Jan P.
- In:
International journal of economics and finance
5
(
2013
)
11
,
pp. 95-104
Persistent link: https://www.econbiz.de/10010221326
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