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The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar; Gupta, Shruti - In: The journal of consumer marketing 32 (2015) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
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Consumption lives at the bottom of the pyramid
Piacentini, Maria; Hamilton, Kathy - In: Marketing theory 13 (2013) 3, pp. 397-400
Persistent link: https://www.econbiz.de/10009790628
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An exploratory investigation of aspirational consumption at the bottom of the pyramid
Gupta, Shruti; Srivastav, Pratish - In: Journal of international consumer marketing 28 (2016) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011459939
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Jugendliche als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea - 1999
Persistent link: https://www.econbiz.de/10001381954
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Persuading children : long-lasting influences on children’s food consideration sets, choices, and consumption
Albuquerque, Paulo; Brucks, Merrie; Campbell, Margaret C.; … - 2017
Persistent link: https://www.econbiz.de/10011695561
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The maturing marketplace : buying habits of baby boomers and their parents
Moschis, George P. (contributor) - 2000
This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services
Persistent link: https://www.econbiz.de/10012672636
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Trends in consumer behaviour changes : overview of concepts
Szwacka-Mokrzycka, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 3, pp. 149-156
Persistent link: https://www.econbiz.de/10011381482
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The impact of risk of poverty on segments of the market in Romania
Danu, Marcela-Cornelia - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 27-37
Persistent link: https://www.econbiz.de/10011333802
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Consumer morality and moral norms
Nielsen, Lisbeth; McGregor, Sue L. T. - In: International journal of consumer studies 37 (2013) 5, pp. 473-480
Persistent link: https://www.econbiz.de/10009792245
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Spending and saving patterns of two consumer age groups during economic downturn and recovery of 2009 - 2011 in Lithuania
Pikturnienė, Indrė; Urbonavičius, Sigitas - In: Mokslo darbai / Ekonomika 93 (2014) 4, pp. 72-84
Persistent link: https://www.econbiz.de/10010489865