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Designing and pricing digital content products and services : a research review
Kannan, P. K.
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2013
Persistent link: https://www.econbiz.de/10009781362
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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3
Retail channel structure impact on strategic engineering product design
Williams, Nathan
;
Kannan, P. K.
;
Azarm, Shapour
- In:
Management science : journal of the Institute for …
57
(
2011
)
5
,
pp. 897-914
Persistent link: https://www.econbiz.de/10009153876
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4
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
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