Narrow search
Showing 1 - 10 of 5,940
Cover Image
Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.; Marchi, Renata de - In: Journal of marketing theory and practice 15 (2007) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
Cover Image
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.; Keller, Kevin Lane - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Cover Image
The curse of the original : how and when heritage branding reduces consumer evaluations of enhanced products
Han, Minju; Newman, George E.; Smith, Rosanna K.; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 709-730
Persistent link: https://www.econbiz.de/10012799039
Cover Image
The effect of brand awareness and use, product awareness and use on brand and product satisfaction : a study of Ayurveda products from India
Rama Chandran, Suganya; Rangarai, Hamsalakshmi; … - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 103-121
Persistent link: https://www.econbiz.de/10012241112
Cover Image
The impacts of logo dynamism and product types on brand market performance
Wang, Xin; Liu, Huimin; Chen, Hao - In: Journal of business research : JBR 166 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Cover Image
Purchase behavior of Generation Z for new-brand beauty products : exploring the role of blockchain
Sangal, Shreya; Nigam, Achint; Bhutani, Chitrakshi - In: Journal of electronic commerce in organizations : JECO 20 (2022) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10014306965
Cover Image
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Cover Image
Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun; Taşçıoğlu, Mertcan - In: Journal of international consumer marketing 33 (2021) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
Cover Image
Corporate and product bands : do they imporve SMEs' performance?
Agostini, Lara; Filippini, Roberto; Nosella, Anna - In: Measuring business excellence : the journal of … 18 (2014) 1, pp. 78-91
Persistent link: https://www.econbiz.de/10010373810
Cover Image
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner; Baker, Thomas L.; Rapp, Adam - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 252-272
Persistent link: https://www.econbiz.de/10011844791