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Beyond form and function : why do consumers value product design?

Kumar, Minu; Noble, Charles H. - In: Journal of business research : JBR 69 (2016) 2, pp. 613-620

Persistent link: https://www.econbiz.de/10011436022

Follow the value! : tracking the value of design through the NPD process

Kumar, Minu; Noble, Charles H. - 2011

Persistent link: https://www.econbiz.de/10010191047

Using product development information to spur the adoption of continuous improvement products

Ho-Dac, Nga N.; Kumar, Minu; Slotegraaf, Rebecca J. - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1156-1173

Persistent link: https://www.econbiz.de/10012386883

Open innovation : new product development essentials from the PDMA

Noble, Charles H. (ed.); Durmusoglu, Serdar S. (ed.); … - 2014

"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management...

Persistent link: https://www.econbiz.de/10010459301

Determinants of new product development speed in China : a strategy tripod perspective

Bao, Yongchuan; Su, Zhongfeng; Noble, Charles H. - In: Technovation : the international journal of … 106 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012873242

The effects of brand meatphors as design innovation : a test of congruency hypotheses

Noble, Charles H.; Bing, Mark N.; Bogoviyeva, Elmira - In: The journal of product innovation management : an … 30 (2013), pp. 126-141

Persistent link: https://www.econbiz.de/10010211470

Exploring the need for (extreme) speed : motivations for and outcomes of discontinuous NPD acceleration

Shaner, Matthew B.; Fenik, Anton P.; Noble, Charles H.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 727-761

Persistent link: https://www.econbiz.de/10012249661

Exploring the sources of design innovations : insights from the computer, communications and audio equipment industries

Dan, Sujan M.; Spaid, Brian I.; Noble, Charles H. - In: Research policy : policy, management and economic … 47 (2018) 8, pp. 1495-1504

Persistent link: https://www.econbiz.de/10011975776

Finding innovation in data rich environments : special issue editorial

Bharadwaj, Neeraj; Noble, Charles H. - In: The journal of product innovation management : an … 34 (2017) 5, pp. 560-564

Persistent link: https://www.econbiz.de/10011803467

Predicting innovation success in the motion picture industry : the influence of multiple quality signals

Bharadwaj, Neeraj; Noble, Charles H.; Tower, Annette; … - In: The journal of product innovation management : an … 34 (2017) 5, pp. 659-680

Persistent link: https://www.econbiz.de/10011803479