This exploratory study examines the interrelationships between the stages of the new product development process and key factors that affect NPD process metrics. Factors affecting NPD process metrics as identified in the literature include external and internal integration, and levels of...

The purpose of this paper is to examine the interaction of pricing strategies with other aspects of launch, in particular timing, logistics/inventory strategy, and coordination with support organizations, and the effect on profit and competitive performance

As firms come under pressure to reduce costs and improve product quality, the role of purchasing is changing. The focus of purchasing now often emphasizes integration back up the supply chain, and sourcing a product or service rather than just purchasing it. Firms need to consider the potential...

This article integrates and presents some of the most recent findings in cross-functional integration, and draws managerial lessons and implications from these findings. The article is aimed at the practitioner seeking ways to improve chances of success in new product development, and it...

Previous research in new product development has examined the role of organizational structure and marketing and technical skills and activities in encouraging successful innovation. This study examines the role played by organizational structure in supporting the marketing and...

The initial screening of a new product idea is critically important. Risky projects (i.e., those with high probabilities of failure) need to be eliminated early before significant investments are made and opportunity costs incurred. Unfortunately, previous research suggests that it is often...

In the quest for successful innovation, the importance of the R&D/marketing interface is virtually unquestioned. For many organizations, however, effective integration of technical and marketing functions is difficult, if not impossible. Despite seemingly widespread understanding of fundamental...