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~subject:"Produktgestaltung"
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Produktgestaltung
Marketingmanagement
16,890
Marketing management
16,072
Produktentwicklung
9,945
New product development
8,771
Theorie
7,161
Theory
7,043
Informationsverbreitung
5,403
Innovation
5,363
Software
5,102
Information dissemination
4,823
Innovationsmanagement
4,222
Price discrimination
4,174
Preisdifferenzierung
4,129
Innovation management
4,087
Konsumentenverhalten
3,988
Consumer behaviour
3,968
Marketing
3,688
Deutschland
2,910
Germany
2,712
USA
2,672
United States
2,601
Beziehungsmarketing
2,288
Relationship marketing
2,280
Preismanagement
2,001
Pricing strategy
1,995
Markenführung
1,526
Brand management
1,523
Unternehmenserfolg
1,493
Firm performance
1,482
Strategisches Management
1,475
Online-Marketing
1,318
Social Web
1,304
Social web
1,303
Internet marketing
1,278
SME
1,255
KMU
1,249
Strategic management
1,172
Lieferantenmanagement
1,164
Supplier relationship management
1,161
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Undetermined
338
Free
122
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Article
732
Book / Working Paper
373
Type of publication (narrower categories)
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Article in journal
631
Aufsatz in Zeitschrift
631
Aufsatz im Buch
102
Book section
102
Hochschulschrift
77
Graue Literatur
67
Non-commercial literature
67
Thesis
56
Working Paper
50
Arbeitspapier
49
Bibliografie enthalten
35
Bibliography included
35
Collection of articles of several authors
29
Sammelwerk
29
Case study
21
Fallstudie
21
Aufsatzsammlung
19
Lehrbuch
11
Textbook
10
Konferenzschrift
6
Conference paper
5
Konferenzbeitrag
5
Conference proceedings
4
Fallstudiensammlung
4
Systematic review
4
Übersichtsarbeit
4
Mikroform
3
Amtsdruckschrift
2
Government document
2
Handbook
2
Handbuch
2
Mehrbändiges Werk
2
Multi-volume publication
2
Beispielsammlung
1
Collection of articles written by one author
1
Forschungsbericht
1
Gesetz
1
Glossar enthalten
1
Glossary included
1
Law
1
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Language
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English
954
German
149
French
1
Polish
1
Swedish
1
Author
All
Sosa, Manuel
12
Chan, Tian Heong
9
Eppinger, Steven D.
8
Leifer, Larry
6
Mihm, Jürgen
6
Mital, Anil
6
Ulrich, Karl T.
6
Dahl, Darren W.
5
Dell'Era, Claudio
5
Herstatt, Cornelius
5
Hsu, Yen
5
MacCormack, Alan
5
Rusnak, John
5
Wiedmann, Klaus-Peter
5
Brenner, Walter
4
Czarnitzki, Dirk
4
Goswami, Mohit
4
Khan, B. Zorina
4
Kohlbacher, Florian
4
Lin, Jun
4
Meinel, Christoph
4
Niedderer, Kristina
4
Swan, K. Scott
4
Wrigley, Cara
4
Anderson, Simon P.
3
Arora, Aniket
3
Baier, Daniel
3
Baldwin, Carliss Y.
3
Beckman, Sara L.
3
Bernarda, Greg
3
Bettels, Jannick
3
Borsato, Milton
3
Bruce, Margaret
3
Chandon, Pierre
3
Chattopadhyay, Amitava
3
Di Maria, Eleonora
3
Eckert, Claudia
3
Ehrlenspiel, Klaus
3
Foscht, Thomas
3
Gokpinar, Bilal
3
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Institution
All
Springer Fachmedien Wiesbaden
5
Gottfried Wilhelm Leibniz Universität Hannover
3
Arthur D. Little International Inc. <Wiesbaden>
2
CIRP - The International Academy for Production Engineering
2
IGI Global
2
Alexander Hamilton Institute, Inc
1
Commercial Development Association
1
Design Conference <20, 2010, Nantes>
1
Edward Elgar Publishing
1
GABAL-Verlag GmbH
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Harvard Graduate School of Business Administration / Division of Research
1
Haupt Verlag
1
Hochschulgruppe Arbeits- und Betriebsorganisation
1
INSEAD
1
Ifo-Institut für Wirtschaftsforschung
1
Institutet för Ekonomisk Forskning <Lund>
1
Joint Economic Committee Congress of the United States, 96. congress, 1. session
1
MacGraw-Hill, Inc. <New York, NY>
1
National Bureau of Economic Research
1
OECD
1
Taylor and Francis.
1
Verlag Dr. Hut <München>
1
Verlag Dr. Kovač
1
Wirtschaftsforschung gGmbH <Berlin>
1
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Published in...
All
International journal of product development : IJPD
64
International journal of production research
44
IEEE transactions on engineering management : EM
31
The journal of product innovation management : an international publication of the Product Development & Management Association
22
International journal of production economics
19
International journal of product lifecycle management : IJPLM
16
Faculty & research / Insead : working paper series
14
Human factors and ergonomics in consumer product design : methods and techniques
13
Journal of business research : JBR
13
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Research policy : policy, management and economic studies of science, technology and innovation
10
California management review
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International journal of agile systems and management : IJASM
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
Benchmarking : an international journal ; BIJ
7
Design for behaviour change : theories and practices of designing for change
7
Journal of open innovation : technology, market, and complexity
7
Product research : the art and science behind successful product launches
7
Production and operations management : an international journal of the Production and Operations Management Society
7
SpringerLink / Bücher
7
Beiträge zum Produkt-Marketing
6
Journal of marketing
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
INSEAD Working Paper
5
International journal of innovation management
5
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
5
International journal of productivity and quality management : IJPQM
5
International journal of quality & reliability management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing management : MM
5
Management decision : MD
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Research
5
Creativity and innovation management
4
European journal of marketing : EJM
4
International journal of innovation : IJI journal
4
International journal of innovation and technology management
4
International journal of technology management : IJTM
4
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Source
All
ECONIS (ZBW)
1,096
USB Cologne (EcoSocSci)
8
EconStor
1
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1
Preis- und Produktdifferenzierung : Determinanten des strategischen Produktmanagements im Buchverlag
Bezold, Johannes
-
1991
Persistent link: https://www.econbiz.de/10013276257
Saved in:
2
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
3
Das Metaprodukt :
Produktentwicklung
und Marketing von Markenartikeln
Linn, Carl E.
-
1992
Persistent link: https://www.econbiz.de/10000335071
Saved in:
4
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
5
Commonality decisions when designing for multiple markets
Jonnalagedda, Sreelata
;
Saranga, Haritha
- In:
European journal of operational research : EJOR
258
(
2017
)
3
,
pp. 902-911
Persistent link: https://www.econbiz.de/10011644591
Saved in:
6
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
7
Democracy in product design : consumer participation and differentiation strategies
Katona, Zsolt
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 359-394
Persistent link: https://www.econbiz.de/10011445836
Saved in:
8
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
9
Marketing new industrial products
Baker, Michael J.
-
1975
Persistent link: https://www.econbiz.de/10001854373
Saved in:
10
Strategien marktadäquater Programmpolitik
Schewe, Hans-Rüdiger
-
1981
Persistent link: https://www.econbiz.de/10008731900
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