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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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The effect of brand awareness and use, product awareness and use on brand and product satisfaction : a study of Ayurveda products from India
Rama Chandran, Suganya; Rangarai, Hamsalakshmi; … - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 103-121
Persistent link: https://www.econbiz.de/10012241112
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Corporate and product bands : do they imporve SMEs' performance?
Agostini, Lara; Filippini, Roberto; Nosella, Anna - In: Measuring business excellence : the journal of … 18 (2014) 1, pp. 78-91
Persistent link: https://www.econbiz.de/10010373810
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Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.; Marchi, Renata de - In: Journal of marketing theory and practice 15 (2007) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
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The impacts of logo dynamism and product types on brand market performance
Wang, Xin; Liu, Huimin; Chen, Hao - In: Journal of business research : JBR 166 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
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The curse of the original : how and when heritage branding reduces consumer evaluations of enhanced products
Han, Minju; Newman, George E.; Smith, Rosanna K.; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 709-730
Persistent link: https://www.econbiz.de/10012799039
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If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.; Keller, Kevin Lane - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
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An Inter-Product Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store Level Data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - 2020
those from product similarity. We find that the model partitions the 15 brands in the data into 4 brand clusters and the 96 … SKUs into 25 SKU clusters conditional on brand cluster membership. In estimating a set of models of spatial inter …
Persistent link: https://www.econbiz.de/10014037743
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Using place-of-origin branding strategies to market Australian premium-niche whisky and gin products
Bucher-Edwards, Elizabeth; Grimmer, Louise; Grimmer, Martin - In: Journal of international food & agribusiness marketing 35 (2023) 2, pp. 135-153
Persistent link: https://www.econbiz.de/10014289182
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Purchase behavior of Generation Z for new-brand beauty products : exploring the role of blockchain
Sangal, Shreya; Nigam, Achint; Bhutani, Chitrakshi - In: Journal of electronic commerce in organizations : JECO 20 (2022) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10014306965