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~subject:"Produktmanagement"
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Produktmanagement
Marktforschung
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Vereinigte Staaten
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Marketing
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Marketingmanagement
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International marketing
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Consumer behaviour
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Paul E. Green
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Produktgestaltung
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Wissenschaftliche Methode
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Absatztheorie
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Conjoint analysis
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Wind, Yoram
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Sheth, Jagdish N.
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Mahajan, Vijay
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Rao, Vithala R.
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Legends in marketing
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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
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2011
Persistent link: https://www.econbiz.de/10009270370
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Marketing research and modeling
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337117
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3
Product and new product management
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337121
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4
Product policy : concepts, methods, and strategy
Wind, Yoram
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1982
Persistent link: https://www.econbiz.de/10004761405
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