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Product strategy and management
Baker, Michael J.; Baker, Michael John; Hart, Susan - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003399076
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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.; Hultink, Erik J.; Diamantopoulos, … - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003415077
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Product strategy and management
Baker, Michael; Hart, Susan - 1998
Persistent link: https://www.econbiz.de/10004378501
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Product strategy and management
Baker, Michael; Hart, Susan - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004881927