Narrow search
Showing 1 - 3 of 3
Cover Image
Indian Premier League and team brand building : validating the spectator-based brand equity model in context of television viewers
Naik, Anush Yousaf; Gupta, Anil - In: Metamorphosis : a journal of management research 11 (2012) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10009693828
Cover Image
Like it but do not comment : manipulating the engagement of sports fans in social media
Agrawal, Anand; Gupta, Anil; Yousaf, Anish - In: International journal of sport management and marketing … 18 (2018) 4, pp. 340-356
Persistent link: https://www.econbiz.de/10011948445
Cover Image
Sport team brand-equity index : a new measurement
Yousaf, Anish; Gupta, Anil; Mishra, Abhishek - In: Journal of Indian business research 9 (2017) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10011761673