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Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation
O'Reilly, Norm; Berger, Ida E.; Hernandez, Tony; … - In: Sport management review 18 (2015) 2, pp. 291-307
Persistent link: https://www.econbiz.de/10011333335
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(Dis)Innovative digital strategy in professional sport : examining sponsor leveraging through social media
Mastromartino, Brandon; Naraine, Michael L. - In: International journal of sports marketing & sponsorship 23 (2022) 5, pp. 934-949
Persistent link: https://www.econbiz.de/10013370518
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It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team
Wear, Henry; Naraine, Michael L.; Bakhsh, Jordan - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 128-140
Persistent link: https://www.econbiz.de/10013346956
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A network perspective on cause-related marketing collaborations in professional sport
Schyvinck, Cleo; Naraine, Michael L.; Constandt, Bram; … - In: Sport management review 25 (2022) 1, pp. 81-105
Persistent link: https://www.econbiz.de/10013426167
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Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.; Naraine, Michael L.; Greenwell, Chris - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
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The impact of a new women's professional sport league on pre-existing sport organisations : a modified, integrative approach to examining change
Taylor, Chelsey Sara; Naraine, Michael L.; Rowe, Katie; … - In: Sport, Business and Management : an international … 13 (2023) 4, pp. 470-488
Persistent link: https://www.econbiz.de/10014317876
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Reconceptualizing a model of demonstration effects : integrating rational, affective, and behavioral constructs
Bakhsh, Jordan T.; Potwarka, Luke R.; Naraine, Michael L.; … - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 745-766
Persistent link: https://www.econbiz.de/10014283318
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The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.; Bakhsh, Jordan T.; Wanless, Liz - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
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Exploring fans' experience of toxicity in women's sport social media communities
Piché, Megan C.; Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 3, pp. 229-241
Persistent link: https://www.econbiz.de/10015076980
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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm; Lyberger, Mark R.; McCarthy, Larry M.; … - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 392-409
Persistent link: https://www.econbiz.de/10003743618