competitive industry. We find that the optimal per-customer retention effort depends positively on customer profitability and is …

and profitability. We find that the "merger paradox" (Salant, Switzer and Reynolds 1983) is absent in these markets. The … profitability ; customer loyalty …

and profitability. We find that the "merger paradox" (Salant, Switzer and Reynolds 1983) is absent in these markets. The …

profitability-related effects. We contribute to this research field by succeeding in linking a four-component model - consisting of … affective, calculative, locked-in, and normative commitment - to customer profitability and, thereby, demonstrating differential … declines over time, calculative commitment becomes the dominant driver of profitability in long-term relationships. Finally, we …

Do information technology (IT) investments improve firm profitability? If so, is this effect because such investments … profitability compare with that of advertising and research and development (R&D)? These are important questions because investments … positive impact on profitability. Importantly, the effect of IT investments on sales and profitability is higher than that of …

in the innovators and the early adopters segments, we add a profitability-based perspective to generate new insights …-service provider across seven countries, we provide empirical evidence that the per period short-term and long-term profitability of … adopt new products sooner than others, a profitability-based perspective can complement their targeting strategy and enhance …