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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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Understanding service retention within and across cohorts using limited information
Schweidel, David A.; Fader, Peter; Bradlow, Eric T. - In: Journal of marketing 72 (2008) 1, pp. 82-94
Persistent link: https://www.econbiz.de/10003643026
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Dai, Hua; Hu, Tao; Zhang, Yue - In: Journal of global marketing 32 (2019) 5, pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
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From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 21 (2021) 1, pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
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A two-stage segment and prediction model for mortgage prepayment prediction and management
Liang, Te-Hsin; Lin, Jian-Bang - In: International journal of forecasting 30 (2014) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10010510905
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Profit driven decision trees for churn prediction
Höppner, Sebastiaan; Stripling, Eugen; Baesens, Bart; … - In: European journal of operational research : EJOR 284 (2020) 3, pp. 920-933
Persistent link: https://www.econbiz.de/10012238921
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Incorporating dynamics in customer lifetime value models
Lewis, Michael - In: Handbook of research on customer equity in marketing, (pp. 101-117). 2015
Persistent link: https://www.econbiz.de/10010483496
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Unterstützung kundenbezogener Entscheidungsprobleme : eine Analyse zum Potenzial moderner Klassifikationsverfahren
Lessmann, Stefan; Voß, Stefan - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 52 (2010) 2, pp. 79-93
Persistent link: https://www.econbiz.de/10003956300
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Statistical modeling and probabilistic composition in the prediction of the customer lifetime value
Sant'Anna, Annibal Parracho; Araujo Ribeiro, Rodrigo … - In: Benchmarking : an international journal ; BIJ 16 (2009) 3, pp. 335-350
Persistent link: https://www.econbiz.de/10009526477