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~subject:"Projektmanagement"
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Projektmanagement
Consumer behaviour
34
Konsumentenverhalten
31
Brand management
19
Markenführung
18
Marketing
15
Marketingmanagement
13
B-to-B-Marketing
12
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Kundenintegration
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Beziehungsmarketing
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Markenartikel
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Lieferantenmanagement
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Supplier relationship management
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Project management
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Betriebliche Wertschöpfung
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Ethnologie
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English
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French
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Cova, Bernard
10
Salle, Robert
7
Ghauri, Pervez N.
2
Aaboen, Lise
1
Aarikka-Stenroos, Leena
1
Jalkala, Anne
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Rolfsen, Aron
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Salle, Robert S.
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The Oxford handbook of project management
2
Creating and managing superior customer value
1
European management journal
1
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
3
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1
Shaping projects, building networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
,
(pp. 391-409)
.
2011
Persistent link: https://www.econbiz.de/10008840246
Saved in:
2
Introduction to the IMM special issue on "Project marketing and the marketing of solutions" : a comprehensive approach to project marketing and the marketing of solutions
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 138-146
Persistent link: https://www.econbiz.de/10003431916
Saved in:
3
Changing project business orientations : towards a new logic of project marketing
Jalkala, Anne
;
Cova, Bernard
;
Salle, Robert
;
Salminen, …
- In:
European management journal
28
(
2010
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10003960918
Saved in:
4
Creating superior value through network offerings
Cova, Bernard
;
Salle, Robert
- In:
Creating and managing superior customer value
,
(pp. 317-342)
.
2009
Persistent link: https://www.econbiz.de/10003826414
Saved in:
5
Project marketing : beyond competitive bidding
Cova, Bernard
;
Ghauri, Pervez N.
;
Salle, Robert S.
-
2002
Persistent link: https://www.econbiz.de/10001631357
Saved in:
6
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
7
Le marketing d'affaires : stratégies et méthodes pour vendre des projets ou des solutions
Cova, Bernard
;
Salle, Robert
-
1999
Persistent link: https://www.econbiz.de/10004281500
Saved in:
8
Project marketing : beyond competitive bidding
Cova, Bernard
;
Ghauri, Pervez N.
;
Salle, Robert
-
2002
Persistent link: https://www.econbiz.de/10004711145
Saved in:
9
Shaping Projects, Building Networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
.
2011
Persistent link: https://www.econbiz.de/10012885949
Saved in:
10
Special issue Project marketing and the marketing of solutions
Cova, Bernard
(
contributor
)
- In:
Industrial marketing management : the international …
36,2
(
2007
)
Persistent link: https://www.econbiz.de/10004913769
Saved in:
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