The modern phenomenon of obesity is an archetypal example of a behavior whose explanation simultaneously falls within the purview of psychology, economics, and the biological sciences. While psychologists and advocates of public health have long viewed overeating as a weakness or disease in need...

"Understanding Personalisation addresses the global phenomenon of personalisation that has come to affect many aspects of everyday life. It identifies the dimensions of personalisation and its typologies. The focus is on influential instances of personalisation in communication, consumption,...

Unterhaltsame Darstellung der Vorgehensweise und Erkenntnisse von Marktforschern bei der Untersuchung des Käuferverhaltens und den Konsequenzen z.B. für Präsentation, Standort etc. der Ware. (Stefan Rogge)

"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...