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~subject:"Psychology of advertising"
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Psychology of advertising
Werbung
13,865
Advertising
11,334
Emotion
10,718
Consumer behaviour
6,526
Konsumentenverhalten
6,420
Werbewirkung
4,340
Advertising effects
4,265
Theorie
2,576
Theory
2,520
Internet marketing
2,054
Online-Marketing
2,054
Wirtschaftspsychologie
1,919
Economic psychology
1,670
USA
1,475
Brand management
1,450
Markenführung
1,429
advertising
1,408
Deutschland
1,339
United States
1,298
Werbepsychologie
1,178
Marketing
1,165
Cognition
1,158
Kognition
1,150
Experiment
1,087
Persönlichkeitspsychologie
1,018
Personality psychology
1,011
Relationship marketing
982
Social Web
976
Social web
975
Beziehungsmarketing
972
Markenimage
940
Brand image
930
Germany
886
Intelligenz
868
Customer satisfaction
853
Intelligence
846
Kundenzufriedenheit
843
Markenartikel
792
Marketingmanagement
792
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Online availability
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Undetermined
160
Free
73
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Article
639
Book / Working Paper
413
Journal
4
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Article in journal
488
Aufsatz in Zeitschrift
488
Aufsatz im Buch
153
Book section
153
Hochschulschrift
112
Graue Literatur
101
Non-commercial literature
101
Thesis
93
Bibliografie enthalten
60
Bibliography included
60
Arbeitspapier
59
Working Paper
59
Collection of articles of several authors
35
Sammelwerk
35
Lehrbuch
24
Textbook
21
Aufsatzsammlung
18
Konferenzschrift
10
Conference proceedings
8
Guidebook
7
Ratgeber
7
Collection of articles written by one author
6
Reprint
6
Sammlung
6
Case study
5
Fallstudie
5
Handbook
4
Handbuch
4
Mehrbändiges Werk
3
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3
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3
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3
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2
Fallstudiensammlung
2
Forschungsbericht
2
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2
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1
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1
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1
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1
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English
721
German
319
French
8
Polish
3
Danish
1
Hungarian
1
Italian
1
Dutch
1
Russian
1
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1
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Esch, Franz-Rudolf
13
Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Gierl, Heribert
9
Neumann, Peter
9
Mullainathan, Sendhil
8
Alan, Sule
6
Felser, Georg
6
Fennis, Bob Michaël
6
Krishna, Aradhna
6
Kroeber-Riel, Werner
6
Langner, Tobias
6
Stroebe, Wolfgang
6
Eisend, Martin
5
Grossman, Michael
5
Karmasin, Helene
5
Praxmarer-Carus, Sandra
5
Rosenstiel, Lutz von
5
Smith, N. Craig
5
Bak, Peter Michael
4
Batra, Rajeev
4
Bertrand, Marianne
4
Cemalcılar, Mehmet
4
Chang, Chingching
4
Cornwell, T. Bettina
4
Dahl, Darren W.
4
Fischer, Alexander
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Heath, Robert
4
Häusel, Hans-Georg
4
Kardes, Frank R.
4
Mayer, Hans
4
McQuarrie, Edward F.
4
Nannicini, Tommaso
4
Nelson, Michelle R.
4
Pätzmann, Jens
4
Rashad, Inas
4
Rossiter, John R.
4
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National Bureau of Economic Research
6
Springer Fachmedien Wiesbaden
4
Books on Demand GmbH <Norderstedt>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
2
UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Deutsche Gesellschaft für Psychologie
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
GfK-Testmarktforschung GmbH <Nürnberg>
1
Groupe EIDOS
1
Hochschule Fresenius
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
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Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Journal of marketing theory and practice
9
Journal of marketing communications
8
Konsum und Verhalten
8
SpringerLink / Bücher
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
NBER Working Paper
4
The Sage handbook of advertising
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
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Source
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ECONIS (ZBW)
1,056
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1
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1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
8
Emotionale
Werbung
Mattenklott, Axel
- In:
Wirtschaftspsychologie : mit 21 Tabellen
,
(pp. 85-106)
.
2007
Persistent link: https://www.econbiz.de/10003546108
Saved in:
9
Emotions in
advertising
Stewart, David W.
;
Morris, Jon
;
Grover, Aditi
- In:
The Sage handbook of advertising
,
(pp. 120-134)
.
2007
Persistent link: https://www.econbiz.de/10003570230
Saved in:
10
Metaphor in
advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
Saved in:
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