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Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.; Kyrousi, Antigone G. - In: Corporate communications : an international journal 20 (2015) 3, pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Erlebniswelten und Stimmungen in der Anzeigenwerbung : Analyse emotionaler Werbebotschaften
Woll, Erika - 1997
Persistent link: https://www.econbiz.de/10000972016
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Reklame i dagblade : en analyse af opmærksomhedsm°al for annoncer i Ekstra Bladet
Gabrielsen, Gorm
Persistent link: https://www.econbiz.de/10000806784
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Rethinking visual communication research : updating old constructs and considering new metaphors
Janiszewski, Chris A. - In: Visual marketing : from attention to action ; …, (pp. 277-293). 2008
Persistent link: https://www.econbiz.de/10009260336
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Differentiating the pictorial element in advertising : a rhetorical perspective
McQuarrie, Edward F. - In: Visual marketing : from attention to action ; …, (pp. 91-112). 2008
Persistent link: https://www.econbiz.de/10009260343
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Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik; Wedel, Michel - In: Visual marketing : from attention to action ; …, (pp. 43-71). 2008
Persistent link: https://www.econbiz.de/10009260345
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Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon; Johnson, Timothy P.; Zhang, Jing - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 297-310
Persistent link: https://www.econbiz.de/10009270610