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~subject:"Psychology of advertising"
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Psychology of advertising
Consumer behaviour
68
Konsumentenverhalten
66
Theorie
64
Theory
63
Advertising effects
60
Werbewirkung
60
Belgium
52
Advertising
45
Belgien
43
Werbung
43
Experiment
29
Brand management
24
Conjoint analysis
24
Markenführung
24
Conjoint-Analyse
23
Bayes-Statistik
20
Bayesian inference
20
Internet marketing
20
Online-Marketing
20
Brand image
17
Logit model
16
Logit-Modell
16
Markenimage
16
Experimental economics
15
Experimentelle Ökonomik
15
Marketing management
15
Marketingmanagement
15
Mathematical programming
15
Mathematische Optimierung
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
D-optimality
11
Marketing
10
USA
10
United States
10
Vehicle routing problem
10
Viral marketing
10
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Article
8
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Aufsatz im Buch
5
Book section
5
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
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English
10
Author
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Pelsmacker, Patrick de
10
Geuens, Maggie
3
Cornelis, Erlinde
2
Dens, Nathalie
2
Faseur, Tine
2
Anckaert, Pascal
1
Banks, Ivana Busljeta
1
Banks, Ivana Bušljeta
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Janssens, Wim
1
Rajabi, Mahdi
1
Verhellen, Yann
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing : EJM
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
Saved in:
2
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
3
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
4
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
5
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
6
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
7
Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising
Banks, Ivana Busljeta
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 196-209
Persistent link: https://www.econbiz.de/10010373219
Saved in:
8
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
9
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Handbook of research on international advertising
,
(pp. 376-397)
.
2012
Persistent link: https://www.econbiz.de/10009514368
Saved in:
10
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
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