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Content analysis of corporate blogs as a relationship management tool

Cho, Soyoen; Huh, Jisu - In: Corporate communications : an international journal 15 (2010) 1, pp. 30-48

Persistent link: https://www.econbiz.de/10003943655

The effect of sponsorship disclosure in YouTube product reviews

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Effects of different sponsorship disclosure message types on consumers' trust and attitudes

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Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication

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Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure

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Content analysis of corporate blogs as a relationship management tool

Cho, Soyoen; Huh, Jisu - In: Corporate Communications: An International Journal 15 (2010) 1, pp. 30-48

Purpose – The purpose of this paper is to examine how major corporations in the USA utilize corporate blogs for building and maintaining relationships with various publics. Design/methodology/approach – Applying the relationship management framework, a longitudinal content analysis of...

Persistent link: https://www.econbiz.de/10014691741