//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Public relations"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
LA IMPORTANCIA DE LA REPUTACIÓ...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Public relations
Resource-based view
6,411
Ressourcenorientierter Ansatz
6,249
Corporate reputation
5,045
Firmenimage
4,935
Unternehmenserfolg
1,744
Firm performance
1,743
Reputation
1,459
Strategisches Management
1,376
Strategic management
1,338
Theorie
1,283
Theory
1,281
Complexity
1,089
Corporate social responsibility
1,043
complexity
1,040
Corporate Social Responsibility
1,025
Wettbewerbsvorteil
956
Competitive advantage
954
Innovation
928
Dynamic capabilities
911
Dynamische Kompetenzen
900
Innovationsmanagement
789
Innovation management
782
Öffentlichkeitsarbeit
732
Brand management
722
Markenführung
722
SME
705
KMU
704
Konsumentenverhalten
687
Consumer behaviour
686
Deutschland
652
USA
648
United States
646
Germany
645
Unternehmensgründung
613
Business start-up
611
resource-based view
585
Unternehmenskultur
548
Corporate culture
545
Markenimage
531
more ...
less ...
Online availability
All
Undetermined
256
Free
64
Type of publication
All
Article
545
Book / Working Paper
179
Type of publication (narrower categories)
All
Article in journal
400
Aufsatz in Zeitschrift
400
Aufsatz im Buch
142
Book section
142
Hochschulschrift
30
Case study
29
Fallstudie
29
Collection of articles of several authors
23
Sammelwerk
23
Thesis
22
Graue Literatur
20
Non-commercial literature
20
Aufsatzsammlung
16
Arbeitspapier
11
Working Paper
11
Lehrbuch
9
Textbook
8
Guidebook
7
Ratgeber
7
Reprint
6
Conference paper
5
Konferenzbeitrag
5
Konferenzschrift
5
Conference proceedings
4
Bibliografie enthalten
3
Bibliography included
3
Handbook
3
Handbuch
3
Fallstudiensammlung
2
Interview
2
Collection of articles written by one author
1
Einführung
1
Festschrift
1
Sammlung
1
research-article
1
viewpoint
1
more ...
less ...
Language
All
English
559
German
156
French
5
Polish
3
Italian
1
Dutch
1
Russian
1
Spanish
1
more ...
less ...
Author
All
Melewar, T. C.
22
Balmer, John M. T.
12
Bang, Nguyen
8
Foroudi, Pantea
8
Podnar, Klement
8
Coombs, W. Timothy
7
Carroll, Craig E.
6
Dennis, Charles
5
Lies, Jan
5
Balmer, John M.T.
4
Ingenhoff, Diana
4
Kitchen, Philip J.
4
Lee, Jung Wan
4
Niederhäuser, Markus
4
Rosenberger, Nicole
4
Siano, Alfonso
4
Becker, Kip
3
Bihler, Ulrich
3
Chung, Angie
3
Claeys, An-Sofie
3
Conte, Francesca
3
Cuomo, Maria Teresa
3
Doorley, John
3
Dowling, Grahame R.
3
Eisenegger, Mark
3
Elsbach, Kimberly D.
3
Garcia, Helio F.
3
Garcia, Helio Fred
3
Hetze, Katharina
3
Hofmann, Thorsten
3
Huang-Horowitz, Nell C.
3
Höbel, Peter
3
Kinter, Achim
3
Komodromos, Marcos
3
Langham, Tony
3
Pang, Augustine
3
Pfarrer, Michael D.
3
Puncheva-Michelotti, Petya
3
Pérez, Andrea
3
Sharifah Faridah Syed Alwi
3
more ...
less ...
Institution
All
Bildungswissenschaftliche Hochschule Flensburg
1
Chartered Institute of Marketing
1
Edward Elgar Publishing
1
European Accounting Study Group
1
Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
1
Leuphana Universität Lüneburg
1
Münsteraner Führungsgespräch <10, 1986, Münster (Westf)>
1
Sage Publications <Beverly Hills, Calif.; London>
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
more ...
less ...
Published in...
All
Corporate communications : an international journal
36
Corporate reputation review : an international journal
29
Journal of business research : JBR
19
Journal of business ethics : JOBE
18
Journal of communication management : an international journal
12
Journal of marketing communications
12
SpringerLink / Bücher
11
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
European journal of marketing : EJM
7
The journal of brand management : an international journal
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Corporate reputation review
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Journal of business strategy
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Qualitative market research : an international journal
5
The handbook of crisis communication
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
Journal of business ethics : JBE
4
Journal of communication management
4
Journal of marketing management : MM
4
The Academy of Management review : AMR
4
The Oxford handbook of corporate reputation
4
Academy of Management journal : AMJ
3
Business & society
3
Corporate brand and corporate reputation
3
Crisis communication : practical PR strategies for reputation management and company survival
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
Harvard business review : HBR
3
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
3
International studies of management and organization
3
Journal of business communication : JBC
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
New media and public relations
3
PR-Praxis
3
Pakistan journal of commerce and social sciences
3
more ...
less ...
Source
All
ECONIS (ZBW)
722
Other ZBW resources
2
Showing
1
-
10
of
724
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Resource-based public relations efforts for university reputation from an agenda-building and agenda-setting perspective
Lee, Youngah
;
Wanta, Wayne
;
Lee, Hyunmin
- In:
Corporate reputation review : an international journal
18
(
2015
)
3
,
pp. 195-209
Persistent link: https://www.econbiz.de/10011473352
Saved in:
2
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
3
Agenda building and agenda setting in business : corporate reputation attributes
Kim, Ji Young
;
Kiousis, Spiro
;
Xiang, Zheng
- In:
Corporate reputation review : an international journal
18
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010514025
Saved in:
4
Influence of Management style on employee views of corporate reputation : application to audit firms
Olmedo-Cifuentes, Isabel
;
Martínez-León, Inocencia M.
- In:
Business research quarterly : BRQ
17
(
2014
)
4
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010532667
Saved in:
5
Corporate reputation and social media : a game theory approach
Warin, Thierry
;
Marcellis-Warin, Nathalie de
;
Sanger, …
- In:
International journal of economics and business research
9
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011332925
Saved in:
6
Reputation of banks in Slovenia
Završnik, Bruno
;
Jerman, Damjana
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
59
(
2012
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10010228099
Saved in:
7
Corporate Twitter channels : the impact of engagement and informedness on corporate reputation
Li, Ting
;
Berens, Guido A. J. M.
;
Maertelaere, Maikel de
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 97-125
Persistent link: https://www.econbiz.de/10010247637
Saved in:
8
Balancing acts : managing employees and reputation in social media
Rokka, Joonas
;
Karlsson, Katariina
;
Tienari, Janne
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Saved in:
9
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
10
Managing word-of-mouth : a nonprofit case study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 284-308
Persistent link: https://www.econbiz.de/10010196552
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->